Website marketing - A strategy that you should implement
The online residence of your business, websites serve the purpose of letting people know what you offer and how to avail them. But, like any other medium of communicating with customers, websites need proper marketing to drive traffic.
The competition is fierce, but it's not difficult to give your website the magnetic effect to attract customers with the right marketing techniques. To help you with this ever-changing marketing world, this post covers all that you need to do related to website marketing. Excited? Let's start!
- Website marketing - How things look
- Your website itself is an imperative marketing tool
- Backlinks - The invisible network cable
- Influencers - The ready-made store
- Content - The bridge between you and customers
Website marketing - How things look
Every marketing practice has a purpose of serving, and the same goes for website marketing. It's a strategic promotion to bring people to your website, intending to attract those interested in your offerings, i.e., products or services. Therefore, the more the traffic, the merrier the chances of putting valuable propositions in front of them.
Talking about a neutral goal of website marketing, it thrives on ranking higher on the Search Engine Results Page (SERP) through various practices. There are various ways to attain results, among which Search Engine Optimization (SEO), social media engagement, and content marketing are considered steadfast.
Now, what makes the competition fierce to rank on the first page of Google? Well, data answers it! Across all major industries, websites that rank on the first page of the SERP are considered to get 50% of the traffic. Unfortunately, websites ranking on the second and third pages don't enjoy this gain, and the ones from 5th to 20th hold just about 5% of the share.
Therefore, it becomes of vital importance to manage the marketing of a website in the right way. It awards businesses a higher probability of gaining customers and expansion of business share over the market.
Your website itself is an imperative marketing tool
In this tech-savvy world, a business's website is the foremost channel through which users get to know you and take actions, ultimately contributing to the organization's growth.
The modern inbound marketing tactics talk about creating funnels. The Internet is everywhere, and so are your customers. It's all about grabbing their attention and pulling them to your website so that they study & view your offerings, thus deciding to buy.
What else could deliver a branded user experience than a well-optimized website? Here, the term optimization is meant to perform advertising and demonstrate the inimitability of your offerings. You can consider a website to mirror the value you deliver to your consumers, as every bit of your online presence is reflected by the website. Agreed? Now let's get started with the hot topic - how to perform productive website marketing.
Website marketing - Cultivating it to rank higher
The count of total websites on Google is in billions, and the same goes for the number of internet users. Considering this fact, promoting your website to rank higher might feel spine-tingling. However, there's nothing to worry about. With rising competition in terms of the website, marketing techniques have also emerged to conquer success over others.
The fact is, how you implement the right strategies, understanding of your target audience, and knowledge of how search engines identify your website. Once you are clear with all this, the Internet would be your shellfish.
Search Engine Optimization (SEO) - The masterstroke
Considering the majority, how would people end up finding your website? It's the search engine, of course. Therefore, implementing SEO is one of the best moves to start your journey with. As the name suggests, SEO is the practice to optimize a website to the best possible fit for search engines and also enticing to the readers at the same time.
However, the task of aligning your website well to the algorithms of Google depends on various factors. So let's take a look at the critical ones!
- Making the website accessible for the search engine robots to crawl.
- Captivating content which answers the searcher's query effectively.
- Keyword optimization to fit both searchers and engines.
- Alluring User interface and UX with a fast loading speed.
- Engaging content that compels to win links, amplification, and citations.
- Schema markup to rise high on SERPs.
The best part is, SEO is an organic method that doesn't require any money to be spent on advertisement. Suppose you are in search of something, let's say, for example, interior designing services.
Now, the maximum chances are that you would take your phone out and search with terms like 'best interior designers' in the search engine. This is where SEO comes into the picture. Websites practicing SEO over time with the right techniques ensure to keep the website relevant to such searches and bring in a steady flow of traffic.
Backlinks - The invisible network cable
What's the web? A network and mobility through network nodes or considering today's topic, websites are an important aspect. Think of the traffic coming into your website as money! Now, it's quite obvious that you wouldn't like to earn the same from disreputable or inappropriate sources. The same goes for earning traffic from credible and reputable sources.
Therefore, backlinks are a significant marketing tool, which helps driving in traffic from one site to yours. Besides, such backlinks also give a green signal to the search engines to recognize your website and its content as a relevant one.
Influencers - The ready-made store
Influencers are a great medium to connect with moderate to large audiences at a time. Due to their consistency and hard work over a long period, they build a robust and trustworthy relationship with their followers. Besides, as the name suggests, influencers are a personality who plays a vital role in raising the sense of trying or purchasing amongst their audience.
You might be nailing every hook of the digital landscape. However, it's not possible to meet all your targeted audiences at the same time and place. This is where influencers can help you create brand awareness as they already own a handsome number of active participants.
In addition, it's human psychology that whenever a trustworthy person suggests or refers to something, the other people tend to believe and participate. According to a survey done by influencer marketing hub, it is found that 90% of the survey respondents believe influencer marketing to be an effective form of marketing. Therefore, the feasibility of marketing your website through influencers stands astounding.
Content - The bridge between you and customers
Think of yourself as a website visitor! Now, let's suppose you went to a website searching for certain information. What do you think will make you stick to the website for a long time? It's the content or, if rephrased, the knowledge and information you get there. Well, you are not alone to think the same.
For most of the people who visit a website, content is the primary reason which makes them fetch a chair and spend time gaining information relevant to what they want. However, content alone might feel under confident to appeal to your audience, and it would seek a best friend for help.
Well, it's a charismatic User Interface (UI) and the content that surrounds a visitor in an ambiance that they would love to be into. Therefore, to make visitors intercept your message and choose you for availing of the services offered, you need to enrich your website with highly engaging content.
Email Signatures - The free worker
Be it the owner or employees of any particular organization, emails with various people are obvious. Now, this is where you can make these emails work for free to promote your website. An email signature is a great marketing strategy and adds more value to your brand in the receiver's view.
All you need to do is add a signature and a backlink of your website while sending an email. In this way, any reader willing to know more about your offerings can click on the link and visit your website without any extra hassle.
Website and content marketing - A never-ending relationship
In digital marketing, content and website work with hands clasped. So, never try to pay attention to only one of them, as it might tingle the other. Once you succeed in driving traffic with your marketing strategy, you need to be ready with something they can engage with. Besides, it's not just the traffic you will expect as a business owner, but rather the conversions.
Let's say, for example, your content has been performing great and attracted loads of readers to click and visit your website. Now, if your website lacks UI and UX, the traffic is more likely a few minutes read and bounce. On the other hand, your website is compelling but lacks quality content. Here's a high probability that there would be a challenge in fetching traffic or, if luckily you do, making them spend time till that buying decision gets minimized.
So, it's highly suggested to maintain a top-notch quality both in terms of content and website. In this way, relevant visitors are attracted by your content, and then an impressive website will let them fulfill their choice to subscribe for a newsletter or click on the button which delights you - 'Buy now.
The right implementation of website marketing can turn out to be a game-changer, and it can help you in taking your business to the next level! Hence, focus on putting some extra effort into using this powerful weapon and enjoy its benefits to the fullest!
About the author
Dennis Hoinkis has been working as a web developer and in online marketing since 1998. After building up a marketing agency and the exit in 2013, he consulted international groups as a freelance consultant. Since 2020, he and his team now offer staffing services in this field.
Dennis Hoinkis CEO, FSOM Group Corp.