Dennis Hoinkis

Here you find more about me Dennis Hoinkis and what i did in the last years in the field of online marketing and web development. Read here more about me

Dennis Hoinkis - more about me and my career

In the years as Managing Director of my own Online Marketing Agency, as well as a freelance consultant, I have independently managed the projects and implementations. The tasks were diverse, starting with the setup of the hosting, the content management system and the adjustments of the design up to the installation of the marketing channels including the tracking and the conversion optimization.

The leadership of international teams, own employees as well as the control of external service providers were part of my tasks. But I also adapt efficiently to existing teams and structures.

The selection of the right personnel is a further strength of mine, since I can dive by my specialized knowledge into the ranges also far and applicants thus also on technical level a Sparings partner are.

 

Professional Experience

04/2020– now

CEO of FSOM GmbH, Bayreuth

  • Consulting, planning and implementation of online marketing activities of start-ups / SMEs and groups
  • Web development of portals and landing pages
  • Mediaplaning / Retargeting
  • SEA on Google AdWords and Bing
  • Affiliate Marketing and Reseller Marketing
  • Web analysis and tracking
  • Human Resources Management
  • Control of external service providers and agencies

 

06/2020 – now

CEO of KlaHo GmbH, Bayreuth

  • On-page and off-page search engine optimization

 

05/2013 – now

Online Marketing Consultant

  • Conversion optimization of advertising channels, landing pages and online shops
  • Development of online marketing concepts
  • Consulting of start-ups and companies with appropriate content management systems, hosting solutions and online marketing
  • Project management of international website relaunch
  • Lead development team for API / XML integration
  • Own affiliate projects in the area of ​​vouchers and test reports. Automatic interfaces and databases for product data as well as search engine marketing

     
10/2007 – 04/2013

CEO of FSOM GmbH, Munich

  • Consulting, planning and implementation of online marketing activities of start-ups / SMEs and groups
  • Web development of portals and landing pages
  • On-page and off-page search engine optimization
  • Mediaplaning / Retargeting
  • SEA on Google AdWords and Bing
  • Affiliate Marketing and Reseller Marketing
  • Web analysis and tracking
  • Human Resources Management
  • Team leadership of 2 teams with a total of 13 employees
  • Control of external service providers and agencies

 

07/2006 – 09/2007

Affiliate Manager at Quisma GmbH, Munich

  • Management of networks, advertising and partners
  • Responsibility for the commission payment of the partners

     
01/1998 – 08/2004

Rescue assistant at the Münchner Krankentransport OHG

  • mentor and responsible for rescue service

     
12/1996 –12/1997Civilian service in the rescue service at the DRK , Lemgo

 

 

Training

09/2004 – 06/2006Training as a computer salesman
BFI-Peters, Munich, Germany

 
02/1999 – 07/1999Training rescue assistant
DRK Rescue Assistance School, Goslar

 
07/1994 – 08/1995Training as a carpenter
Carpentry Smyrek, Hohenweststedt

 
06/1994Realschulabschluss
Therodor Storm Realschule, Hanerau-Hardemarschen

 

Skills

LanguagesGermanNative
 EnglishFluent
 SpanishBasic
   
Project ManagementJira (Srcum)Advanced
 ConfluenceAdvanced
   
Content ManagementWordpressExpert
 Adobe Experience Manager (AEM)Advanced
 SitecoreAdvanced
   
Programming languageshtmlExpert
 CSSExpert
 PHPAdvanced
 mySQLAdvanced
 JavaScriptBasic
   
SoftwareMicrosoft OfficeExpert
 Notepad++Expert
 PhotoshopAdvanced 
 PuttyAdvanced
   
Google ServicesAdWordsExpert
 Search ConsoleExpert
 myBusinessExpert
 Analytics Expert 
 Tag ManagerBasic
 DocsAdvanced
   
Online Marketing

Media

SEA

Expert

Expert

 

SEO

Affiliate

Expert

Expert

 localExpert
 ShoppingAdvanced
   
Online ToolsSistrixExpert
 SearchmetricsExpert
 MajesticsExpert
 HrefsAdvanced 
 OSEAdvanced 
 ryte.comAdvanced
   

 

About the author

has been working as a web developer and in online marketing since 1998. After building up a marketing agency and the exit in 2013, he consulted international groups as a freelance consultant. Since 2020, he and his team now offer staffing services in this field.

Dennis Hoinkis CEO, FSOM Group Corp.

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